VenueScanner is the UK’s leading venue booking platform. To supercharge their next phase of investment and growth in a post-Covid world, they needed a brand evolution that allows for more emotion, as well as function.
Using the new brand proposition ‘unique spaces for meaningful moments’ as a starting point, we redesigned the visual identity system, optimising for market stand-out and ensuring it is fundamentally baked into the product experience. The outcome is a simple kit of parts both product and marketing teams feel confident using now and in the future.