Greene & Sons
Brand identity
Logo design
Digital design
Brand guidelines
Care Fertility
UK fertility clinics face two main challenges. First, they emphasise outcomes that can't be guaranteed, which many people find distressing. Second, there is little distinction between different clinics, making it hard to choose the right one.
We shifted the focus from babies to Care Fertility’s commitment to supporting everyone on their journey to start a family. Anchored in the brand personality of 'Confident Care,' we redesigned the visual identity with intimate portrait photography, bold headline typography, and a distinctive core colour palette. The result is an elevated, people-focused brand that exudes confidence across every customer touchpoint.
